Healthy nutrition, promoting physical activity, and prevention of obesity
Health Care and Life Sciences: Nursing | Coursework
Social Media Campaign
Note: The “CDCynergy” web link provided in the web links section below may be useful in completing your social media campaign. The use of this web link is optional, i.e., not required.
B. Write your community health nursing diagnosis statement.
1. Explain how the health concern from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population.
a. Discuss the primary community resources and primary prevention resources currently in place to address the health concern.
b. Discuss the underlying causes of the health concern.
2. Discuss the evidence-based practice associated with the Field Experience topic.
a. Identify data about the selected Field Experience topic from the local (e.g., county), state, and/or national level.
C. Develop a community health nursing social media campaign strategy that will convey your health message and address the Field Experience topic by doing the following:
1. Describe your social media campaign objective.
2. Recommend two population-focused social marketing interventions and justify how each would improve the health message related to your selected Field Experience topic.
3. Describe a social media platform you would use that is appropriate for communicating with the target population.
a. Discuss the benefits of the selected social media platform in supporting preventative healthcare.
4. Discuss how the target population will benefit from your health message.
D. Describe best practices for implementing social media tools for health marketing.
E. Create a social media campaign implementation plan by doing the following:
1. Describe stakeholder roles and responsibilities in implementing the plan.
2. Discuss potential public and private partnerships that could be formed to aid in the implementation of your campaign.
3. Create a specific timeline for implementing your campaign.
4. Explain how you will evaluate the effectiveness of the campaign.
5. Discuss the costs of implementing your campaign.
F. Reflect on how social media marketing supports the community health nurse’s efforts to promote healthier populations.
1. Reflect on how your social media campaign could apply to your future nursing practice.
G. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased or summarized.
H. Demonstrate professional communication in the content and presentation of your submission.
Template for the paper:
(B) Community Health Nursing Diagnosis Statement
Increased risk of (identification of health problem or risk) among (affected aggregate or community) related to (etiological to causal statement) as demonstrated by (evidence or support for diagnosis).
Community Health Nursing Diagnosis: Social Isolation of the Elderly: Increased risk of social isolation among the elderly population of XYZ county (your county or city) related to lack of social activities due to the current pandemic as demonstrated by above-average depression rates among the elderly.
(B1) Health Inequity/Disparity
For the section on health inequities/disparities, you will identify imbalances of service within your community and provide data to support these imbalances or inequities. Think about your general population and populations at risk related to your health concern. For health disparity, you will explain why your target population is more at risk, of being left out, or in need of attention compared to other groups. For example, from your Field Experience did you identify any vulnerable populations of the community who were at a disadvantage for services? Were insurance, access to services, income, location, and lack of understanding contribute to some individuals not receiving higher levels of resources? You will back up your findings with data from your community. The data can include statistics supporting poverty levels, transportation services, insurance or lack of insurance, organizations available to community members, etc.……
(B1a) Primary community and Prevention Resources
In this section, you will discuss the significant resources you found in your community during the field experience to support the prevention/promotion of health concerns.
(B1b) Underlying Causes
Accurately and logically discuss the underlying causes that contribute to the selected primary health concern. (This may be similar to the information you included in section B1).
(B2) Evidence-Based Practice
Logically and appropriately include evidence-based practice article(s) relevant to the selected primary prevention field experience topic. Look for 1 or more articles that provide evidence for strategies, best practices, or guidelines that have been used to improve the problem within communities
This is not a section to discuss the reason for the problem in your community. Instead, you should consult the best practices (EBP) for the prevention/promotion of health concerns. Discuss and in-text cite and reference scholarly journal article(s) to support the practices for the primary prevention topic.
(B2a) Identification of Data
In this section include relevant data relating to the selected field experience topics at the local, state, or national level and discuss your findings. This should include supportive data that your prevention topic is a true problem in your community.
(C1) Social Media Campaign Objective
The description presents a measurable objective of what you hope to accomplish to improve the health concern of your population using the social media campaign.
Components of the social media campaign objective should include
• improving what,
• for whom (target population)
• by what percent
• in what time frame.
(C2) Social Marketing Interventions
Provide 2 specific population-focused social marketing interventions to aid in meeting your objective in section C1. Describe how each intervention would improve the health message related to the selected field experience topic.
(C3) Description of Social Media Platform
Describe applications you will use to implement your interventions (e.g. Facebook, Twitter, YouTube, Blogs, Snapchat, Instagram and others) that enable users to create and share content or to participate in social networking (electronic dissemination of ideas).
(C3a) Benefits of Social Media Platforms
Discuss how each platform will support preventative healthcare in your target population for your identified health problem.
(C4) Benefit to Target Population
You will Discuss how your target population will benefit from the social media campaign. Discuss how your target population would benefit from using social media to receive the health care message.
(D) Best Practices for Social Media
Discuss the general principles for best practice in implementing all types of social media tools for healthcare marketing.
(E1) Stakeholder Roles and Responsibilities
A stakeholder is someone who has an interest in the health problem and whose support is required for the social media campaign to be successful. Stakeholders have a special connection to you and your involvement in the prevention of the health problem Identify the role and responsibilities for each stakeholder
• They are or could be affected by the social media campaign
• They are interested in how the social media campaign will impact them
• They may know what you need to know for the campaign to be successful
• Points of view from the community perspective
• Communicates your message (e.g. Advertises your campaign)
(E2) Potential Public and Private Partnerships
Partners have a working relationship with you and collaborate in an official capacity on the social media campaign. Discuss potential public partnerships relative to implementing your campaign (Public partners are comprised of organizations that are owned and operated by the government and exist to provide services for a community (e.g. law enforcement, healthcare agencies, emergency medical service (EMS), schools). Discuss potential private partnerships relative to implementing your campaign (Private partners is usually composed of an organization that is privately owned and not part of the government (e.g. businesses, independently owned institutions, grocery stores).
• are interested in fulfilling their role in the campaign and staying informed
• they work together with you to benefit everyone involved
• help to solve problems by seizing opportunities or sharing resources
Discuss in detail the timeline with dates (week 1, week 2, etc.) for implementing the campaign.
Consider benchmarks (time points) from the planning phase to the evaluation phase.
Explain how you will evaluate the effectiveness of meeting your measurable objective for the social media campaign. Include a measurement tool.
(E5) Cost of Implementing the Campaign
Discuss the estimated direct/indirect costs of planning, implementing, and evaluating your campaign.
(F) Reflection on Social Media Marketing
Reflect on how the community health nurse can use social media marketing to promote healthier populations (provide one or more examples).
(F1) Reflection on Future Nursing Practice
Reflect on how you can apply a social media campaign to your future nursing practice (provide one or more examples).
No limit on the number of pages as long as all the information is covered.